Summary

I am an experienced and passionate marketing professional adept at creating and managing measurable marketing programs that use digital technologies across multiple channels. My professional interests include: Internet-based businesses, ROI analytics, website development, and emerging media & advertising channels. I enjoy collaborating with teams on interesting projects that involve strategy, design and technology.

My strengths are setting strategic priorities, creating analytical dashboards, and developing simplistic but powerful customer-centric marketing solutions.

My areas of specialty include: strategic marketing, web analytics, email marketing & CRM, search engine optimization (SEO), search engine marketing (SEM), content & website development, executive management of web properties, affiliate marketing, media buying, and business development.


Highlights

 Lead Business 2.0’s online division in the $68M sale of company to Time Warner
 Selected by IDC for Best-Practice ROI for web operations at Business 2.0
 Successfully launched and managed numerous Internet and marketing related programs, for organizations such as:
 Launched independent consulting firm with clients such as:
 Fellow, Consortium of Graduate Studies in Management
 1st Place Winner, Kraft Foods National MBA Marketing Case Competition
 Fundraiser & Triathlete for the Leukemia & Lymphoma Society Team-In-Training Nautica Malibu Triathlon, 2005


Education
University of California at Berkeley, Haas School of Business, MBA, focus: Marketing
University of Maryland, College Park, B.S., Computer Science, lower concentration: Mathematics


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Robert Spears

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