UGC - User Generated Content

February 4, 2009
Content contributed to websites by visitors and/or members. Examples of UGC include:
comments
reviews
photos
videos
blogs
polls

 

ROI - Return on Investment

February 4, 2009
The tangible results of marketing programs. The basic premise is to understand for a cost of X dollars what will the results of the campaign generate.

Here are example ROI metrics:
Sales Dollars
Sales Transactions
New Subscribers
Unique Visitors
Visits
Leads


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