It would be interesting to poll a large set of marketers regarding their take on the great stimulus package of 2009. Regardless of one’s political and economic leanings, how will any of these programs be effectively measured for real costs and tangible results? Just from a marketing perspective alone, it is a frightening thought to ponder how untrackable these expenditures will be. It would be refreshing and somewhat reassuring, however, if any and all proposed programs would be tested first. Would that be a first?