I tend to judge the ritually over-hyped Super Bowl ads by two simple aspects: 1) Do they present the advertiser’s value proposition in a clear and positive light?; and 2) Do they intrigue me enough to try or recommend the product or service being advertised?

Conversely, my least favorites are those ads that denigrate their brand image for the sake of laughs and transparently play to members of the advertising industry. I have not watched all of Super Bowl XLIII’s commercials (due to SBAFS ...
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