I finally gave McDonald’s gourmet coffee a try today and my expectations were met. The flavor of my double latte was on par with Starbucks, while the cost was moderately priced. The reason I post this is that I find McDonald’s strategy to reinvent a portion of its brand offerings to be an important case study. It was a recent Wall Street Journal article on the high pricing of Starbucks that was the final impetus for me to give McDonald’s a try.

(On a side note: The Starbucks exec quoted...
Continue reading ...