While once doing work for a startup in the music space, I came across a terrific example of artistically impactful user-generated content (UGC): a visually reinterpreted Enimem music video of the hit “Lose Yourself” by a young Swedish Youtuber that goes by the moniker of Tulkas88.

For me, this song is a classic in the “motivational” genre of music (think Rocky’s theme and the like). But I would have never come to this emotional conclusion without watching the Tulkas88 version, as it...
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