It occurred to me while driving yesterday that there have been many offline forms of user-generated content (UGC), besides the traditional letter-to-the-editor prototype. For example, a favorite commuter game of mine is to decipher cryptic vanity license plates while traversing heavy traffic in southern California. A visually striking plate that caught my eye was on the car of an Ohio State football fan with the following UGC “message”:



Though UGC is often imperfect, vanity plates are a re...
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