Showing Tag: "ugc" (Show all posts)

An Example of User-Generated Content Elevating an Art Form

Posted by Robert Spears on Friday, February 27, 2009, In : Content 
While once doing work for a startup in the music space, I came across a terrific example of artistically impactful user-generated content (UGC): a visually reinterpreted Enimem music video of the hit “Lose Yourself” by a young Swedish Youtuber that goes by the moniker of Tulkas88.

For me, this song is a classic in the “motivational” genre of music (think Rocky’s theme and the like). But I would have never come to this emotional conclusion without watching the Tulkas88 version, as it...
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An Example of Old School User Generated Content: Vanity License Plates

Posted by Robert Spears on Friday, February 20, 2009,
It occurred to me while driving yesterday that there have been many offline forms of user-generated content (UGC), besides the traditional letter-to-the-editor prototype. For example, a favorite commuter game of mine is to decipher cryptic vanity license plates while traversing heavy traffic in southern California. A visually striking plate that caught my eye was on the car of an Ohio State football fan with the following UGC “message”:

Though UGC is often imperfect, vanity plates are a re...
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About Me

Robert Spears I am an interactive marketing professional that likes the intersection of creativity, metrics, technology, ease-of-use, great customer service, innovation, reliability, and passion.

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